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Your perfect Digital PR campaign
A 10 step online PR process to prepare and initiate the perfect Digital PR campaign The C word, you know the one I’m talking about. It’s the word that can put you in the good books with Google and...
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Managing negative online PR
How to manage a PR crisis using social media intelligence Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens...
View ArticleUsing social media for PR
Research shows how PR specialists use social networks This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs...
View ArticleThe key to digital PR? Think small!
Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot...
View ArticleHow and why you need to integrate PR into all marketing channels
Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle It's a general marketing myth that without PR...
View ArticleHow to make your PR strategy more data-driven in 2019
Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content...
View ArticleRisky business: Exploring the issues that could undermine your PR strategy
It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again...
View Article4 up-and-coming trends spurring the PR industry forward
PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling....
View ArticleOpinion: Fake news campaigns are lazy and irresponsible
Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from...
View ArticleHow to restructure your content and PR Strategies during a crisis
Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With...
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